Privacy Policy
Privacy Policy under law of Indian Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the upcoming Digital Personal Data Protection Act (DPDP Act).
? Seshta Mart Privacy Policy Structure
1. Introduction and Definitions
Policy Scope: States that this policy governs the collection, use, processing, and disclosure of your data by Sesta Fusion Foods & Beverages (OPC) Private Limited, operating the e-commerce marketplace Seshta Mart ("Platform," "We," "Us," or "Our").
User Consent: Explicitly states that by accessing or using the Platform, you consent to the collection and use of your Personal Data as outlined in this policy.
Data Types: Defines Personal Data (e.g., name, email, phone, address) and Sensitive Personal Data (e.g., payment information, passwords).
2. Information We Collect
We collect data primarily in two ways: Directly from you and automatically as you use the Platform.
| Data Type | Examples Collected | Purpose of Collection |
| Identity & Contact Data | Name, email address, phone number, date of birth, and gender. | Account management, communication, customer support, and direct marketing. |
| Financial Data | Credit/debit card details, bank account details, UPI IDs. (Note: This is sensitive data) | Processing payments for orders and initiating refunds. |
| Transaction Data | Details about products purchased, order history, purchase value, and Seller interactions. | Order fulfillment, fraud prevention, and understanding customer preferences. |
| Technical & Usage Data | IP address, browser type, device details, pages viewed, time spent on the site, and referral sources. | Website improvement, security, analytics, and diagnostics. |
| Vendor Data (For Sellers) | Business name, GST number, PAN details, bank account for settlements, and product inventory details. | Facilitating the multi-vendor transactions and tax compliance. |
3. How We Use Your Personal Data (Purposes)
Your data is used to provide, maintain, and improve the Platform and its services, including:
Service Provision: To create and manage your account and fulfill your orders.
Order Fulfillment: To share necessary data (Name, Address, Phone) with the respective Sellers (Vendors) and third-party logistics partners (courier companies) to ensure product delivery.
Payment & Fraud: To process your payments and detect and prevent fraudulent transactions.
Marketing & Communication: To send marketing offers, updates, and promotional content, where permissible and based on your preferences.
Platform Improvement: To analyze user behavior to improve site functionality and product offerings.
4. Disclosure and Sharing of Your Personal Data
We share your data strictly on a need-to-know basis and primarily because Seshta Mart is a marketplace:
With Third-Party Sellers: We must share your order and shipping details with the specific Vendor who is fulfilling your order. The Vendor is obligated to use this data only for order fulfillment.
With Service Providers: We share data with third parties for functions like payment processing, shipping, data analysis, and hosting (e.g., Razorpay, ShipRocket).
Corporate & Legal Compliance: We may disclose data to comply with legal obligations (e.g., court orders, government requests) or during merger, acquisition, or sale of assets involving Sesta Fusion Foods & Beverages (OPC) Private Limited.
5. Data Security and Retention
Security Measures: We implement reasonable physical, electronic, and managerial procedures (e.g., encryption, firewalls) to protect your data from unauthorized access, disclosure, or misuse.
Data Retention: We retain your Personal Data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements.
6. Your Rights
You have the right to:
Access your data that we hold.
Correct inaccurate data.
Withdraw Consent for the processing of your data for specific purposes (e.g., marketing).
Request Deletion of your account and associated data (subject to our legal retention obligations).
7. Changes to This Policy
We reserve the right to update this policy from time to time. We will notify you of any changes by posting the new policy on this page. Your continued use of the Platform after any modifications constitutes acceptance of the new policy.
8. Grievance Officer and Contact Information
For any questions or concerns regarding this policy or the processing of your data, you can contact our designated Grievance Officer:
[Insert Name of Officer/Designation]
[Insert Email Address]
[Insert Registered Address]
About Seshta Mart
